Earlier this week, we participated in the celebration of the reopening of Lebanon’s Supermarket – Bottom Dollar. Tom Schmutz has a great deal of energy and is excited about the rebranding of his store. He is especially proud of the beer cave – keeping customer’s favorite brews at 28 degrees – and a self-serve wing bar.
Bottom Dollar first of it’s kind in Illinois. The pricing is different than most grocery stores. The price on the shelf is the price the store paid for it. Just 10% is added at the register to cover the store’s overhead and profit. In addition, there are “Dollar Zone” items which sell for $1 each, and buy 10, get one free. Items may be mixed/matched throughout the store.
Overall, the reception to the rebrand has been positive. Many of the shoppers I talked to were excited about the low prices, friendly staff, and good selection.
We are excited to have a grocery store anchor in our thriving little town; especially when there is so much positive energy and excitement flowing out of it. Good luck, Tom!